The word "status symbol" is often met with a certain amount of skepticism. After all, the quality of a product is not always directly proportional to its mass appeal, and often what's popular might not actually be what's practical. However, when we at Tri-State Toyota heard that TrueCar.com named the Toyota Prius as a status symbol, all skepticism quickly faded. After all, when it comes to fuel-efficient, eco-friendly vehicles, the Prius is without a doubt, number-one.

But, speaking of skepticism you may be wondering how the Prius fits into the realm of a status symbol. After all, the very definition is something one purchases to demonstrate or even flaunt wealth, and with its affordable MSRP and unbeatable savings at the pump, it's admittedly slightly surprising that the Prius would be named as such.

But, according to TrueCar who studied the five richest cities in the U.S., wealthy patrons are crazy about the Toyota Prius.

Why?

"For affluent buyers who live in places where environmental concerns reign supreme, the Toyota Prius is the ultimate status symbol in eco-luxury,"¹ said Kristen Andersson, an analyst at TrueCar.com.

 This does make sense. After all, the Toyota Prius is a pioneer in the world of eco-friendly vehicles, and with its spotless reputation, it's the car most everyone thinks of when they think of "going green."

TrueCars.com's study is just another example of the Prius' appeal across all demographics. But don't take our word for it: Visit Tri-State Toyota located at 191 West Main Street Dudley, MA 01571 to test drive a Prius or other brand new Toyota model, today.

 

Source: ¹http://www.forbes.com/sites/eco-nomics/2012/08/09/is-the-toyota-prius-the-latest-status-symbol-of-the-wealthy/